DUO-HUE by Amelia Ayerst Brings Together Craft + Technology

DUO-HUE by Amelia Ayerst is a unique digital embroidery stitch developed by Ayerst while at the Royal College of Art. The multilayered stitch allows complementary colors and differing stitch densities to be combined, creating an eye-catching, color-morphing effect in textiles as the product moves.

textile closeup

I have always been fascinated with color. Whilst studying at RCA, I focused on the nature of color and how to create color illusions through my work. I am interested in how color communicates with people—how it can transport and transform our thoughts and feelings.

– Amelia Ayerst

interior space with various textiles

Ayerst, a designer, maker and entrepreneur, finds her sweet spot at the intersection of craft and technology. With a commitment to sustainable design, she looks to technology as a way of further serving her creative process. Through DUO-HUE, the focus is on making bespoke, long-lasting, collectible home and lifestyle products.

interior space with various textiles

DUO-HUE’s collection includes cushions in a number of designs, shapes and sizes that are embroidered using the signature stitch. Make your own grid of color and pattern using a variety of available textile floating frames. Or you might choose something larger, such as a one-of-a-kind wall hanging, to become the focal point of a space. There’s even a cube-shaped footstool embroidered all the way around.

interior space with various textiles

Ayerst has a penchant for collaborations, and has worked with Falmouth-based Francli Craftwear on a limited series of rucksacks. Each is made using heavy, rustic army surplus canvas and DUO-HUE’s embroidery. At the moment, she has a few more projects in the works and looks forward to working with other like-minded craftspeople and brands on product design for the home and lifestyle sectors.

interior space with various textiles

interior space with various textiles

interior space with various textiles

interior space with various textiles and backpack

interior space with various textiles

framed textile

framed textile

two backpacks

backpack

backpack slung over shoulder

label closeup

textile closeup

textile closeup

textile closeup

Amelia Ayerst headshot

Amelia Ayerst

>>> Explore DUO-HUE by Amelia Ayerst in the Design Milk Shop! <<<

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